Every Country Album Is Flopping Now

I've noticed a trend this year on the charts — country music artists are debuting VERY LOW when they drop new albums, usually achieving their lowest-ever Billboard chart placements when they release new music. Why is this happening? And why do some albums (like Morgan Wallen or Luke Combs Jelly Roll's) break through in a massive way, while so many others (like Tim McGraw's or Walker Hayes' or Dustin Lynch's latest) fail to launch? Is the industry rollout broken?

00:00 - Are country albums FLOPPING?
1:07 - Let's look at the data
3:23 - The BIGGEST releases of the year
4:27 - What's causing these changes?
07:34 - Broken album rollouts (Marketing/PR thoughts)
09:44 - Social media's power to drive consumption
12:56 - Blake Shelton's unique strategy
14:06 - Final thoughts

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