Are Yelp Ads Worth It for Your Small Business?

LEAVE A COMMENT BELOW OF YOUR YELP BUSINESS PROFILE AND I'LL GIVE YOU SOME FEEDBACK ON IT.

--------------------

Spoiler Alert... YES. Yelp ads are worth it for my client's niche.

I have no idea if Yelp ads are good for your niche because that is something that you will have to calculate or see for yourself.

In this video I go over the Pros and Cons for running Yelp ads for 4 months and tell you exactly to how find out if running Yelps ads will be beneficial for your small business.

Pros
Generally people who browse Yelp are ready to buy. Yelp ads put you at the top of yelp search which helps bring traffic to your page. For that reason paying for ads and page upgrades go hand in hand.

Easy to setup... With just a few clicks of a button you can setup Yelp ads really easily. This is because everything is automated from your profile that is setup.

No cancellation fee... You can cancel at anytime and you can make your contract month to month. You can also choose how much you want to spend that month on ads.

Easy to manage... Set it up and forget about it.

Cons
Aggressive sales team... Yelp sales teams have a reputation of selling you on Yelp ads even when they know that it won’t benefit your biz. Which means you can’t exactly trust what your sales rep tells you.

You need to know your COGS and Margin to calculate if the average CPC and Conversion rate will back out to your AOV. If you know all of this then you can figure out if running the ads will back out to profitability. OR you can try running ads for 1 month and see how it goes too. For my client it works out.

Costly depending on the service... My client pays roughly a $6 cpc, which is great for someone looking to buy. Compared to other platforms Yelp is cheap for my client, but other verticles may see other stats. On Google you can expect to pay anywhere from a $12-$23 cpc.

Horrible reporting... For the people that care about tracking and data the data you get sucks. I would like to see age demo, keyword stats, city data, and most viewed reviews and photos. It would also be nice to test different Biz Highlights and see which converts the best.

PLEASE LET ME KNOW IF YOU LIKED THE VIDEO. ANY FEEDBACK IS MUCH APPRECIATED. I'LL ALSO RESPOND TO ANY QUESTION YOU MIGHT HAVE IN THE COMMENTS BELOW.