Скачать или смотреть From Namibia to the Continent: RUFORUM’s Triennial Conference 2024

There’s something we’ve been reflecting on lately – especially when it comes to NGO conferences.

When a production house is hired to document a conference, are they simply capturing moments and events (to create reels) or are they documenting the real objectives and impact?

A highlight reel is great – but does it go deeper to reveal the why behind the gathering or the intended impact and purpose behind every panel, breakout, keynote, and handshake?

NGOs organize conferences all the time for big, strategic reasons – reasons tied to mission advancement, influencing policy, sharing research, promoting innovation, and building networks. And these are not just events for the sake of visibility; they are purposeful platforms that drive knowledge, advocacy, and long-term change.

At Artmaid, we don’t approach our videos as a simple medium for content creation, but as a strategic storytelling tool, intended for message amplification and strategic impact.

We immerse ourselves in the theme, study the context, and work to interpret and translate the objectives into compelling visual stories that serve the mission. Our goal is to tell the story that reflects why the conference happened, what it aimed to change, and how it connects to the broader mission.

The one question will always ask ourselves on every assignment is:

~ Are we documenting the true intent behind the gathering – the insights, outcomes, and strategies that the organization is working hard to achieve?
~ Are we creating visuals that help the organization amplify their intended agenda – to influence policymakers, reach the media, engage stakeholders, and inspire public trust?

This mindset guided us during our recent assignment in Windhoek, Namibia, where we documented the RUFORUM Triennial Conference. It was a powerful five-day gathering of over 1,000 delegates - ministers, researchers, innovators, farmers, students, and even heads of state. But our real task wasn’t just to film – it was to distill the essence of the event into visual content that would live on long after the chairs were packed away.

What we delivered was more than a recap – it was a visual translation of the conference’s soul. We captured its energy, its urgency, and its strategic depth. We created a documentary that not only honored the event, but helped RUFORUM extend its impact to a wider audience.