Скачать или смотреть Why Independent Travel Agents Affiliate with Host Agencies in 2021 and Beyond

I wish I had a dollar for every time I have heard the question “Why do independent travel agents affiliate with host agencies?”. I suspect that the question is asked simply because newer independent travel agents may not understand what host agencies offer to their affiliated travel agents. There are many very compelling reasons why independent travel agents affiliate with host agencies.

The host agency business model evolved during the late 1980s and early 1990s after the Airline Deregulation Act took full effect in 1981. The Act eliminated the need for a travel agent to conform with federal standards of having to maintain airline appointments (among a list of other things) and technology allowed suppliers to reach out to their travel agency partners without going through consortiums that dominated the industry at the time. Independent travel agents affiliated with host agencies who replaced consortiums as suppliers could not identify independent travel agents that were selling their products through a host agency simply the transactions were recorded in the host agency’s ARC appointment number, rather than the individual travel agent’s.

At first there was a lot of confusion about what a host agency was as many MLM types saw an opportunity to create travel agent ID cards and then sell them to consumers promising huge “travel agent discounts”. Suppliers could not tell who was a real travel agent and who was simply looking for a discount. However, robust host agencies emerged with substantial revenues answering the question why independent travel agents affiliate with host agencies. So let’s take a look at the reasons.

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