Скачать или смотреть Talk With Mr Mohammad Ibrahim Al Bloosh, Chairman of Emirates Pride Perfumes Group, IBPC, CIEU event

It was an absolute pleasure to lead the fireside chat on "The Scent of Opportunity: Bridging India and West Asia through Culture, Commerce, and Innovation" with Mr. Mohammad Ibrahim AlBlooshi, Chairman of Emirates Pride Perfumes Group, at the India–West Asia Dialogue held at Taj Business Bay, organized by the Council for International Economic Understanding (CIEU) and the Indian Business & Professional Council Dubai.

Special thanks to Mr Sidharth Balachandran & Dr(CA) Sahitya K. Chaturvedi. IBPC

We had a fascinating conversation about how fragrance is more than just memory; it represents commerce, culture, and connection.

Neuroscience tells us that scent is the most emotional form of memory, and in business, emotion drives loyalty, identity, and storytelling.

Some key highlights from our discussion with Mr. AlBlooshi included:
⭐ How a homegrown Emirati brand transformed fragrance into a global story of craftsmanship and pride.
⭐ Why India–UAE collaborations are evolving from trade to co-creation, in startups, luxury, and innovation.
⭐ How AI, data, and personalization are redefining even traditional industries like perfumery.
⭐ The growing focus on sustainability in luxury, showing how brands can remain indulgent yet conscious.
🙂 And a beautiful reflection from Mr. AlBlooshi: if UAE and India were a perfume, it would smell like oud and jasmine.

As someone passionate about the intersection of business, neuroscience, and innovation, this conversation was a powerful reminder that sometimes, the bridge between economies begins with something as intangible yet impactful as a scent.

Neetu Choudhary
  / choudharyneetu  
Founder Evolvitude Fze & Evolvitude Speakers | Business & Leadership Coach & Trainer| Board Member | Board Advisor | Keynote Speaker | Executive Speaking Coach | Business Podcast Host | MCA | Six Sigma Black Belt USA | EFQM Brussels | CGEIT USA | PMI-RMP| PMO

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