Marketing can cross ethical lines more easily than most people realize, especially under pressure to drive growth, conversions, or short-term results. This video explores how and why marketing ethics break down, where the line gets crossed, and what leaders and brands need to do to protect trust.
I’m Melissa Fors Shackelford, a keynote speaker, author, and startup advisor with over 25 years of leadership experience across Fortune 50 companies, national nonprofits, startups, and health tech. My work focuses on ethical marketing, healthcare innovation, leadership, AI, and responsible technology. Marketing Can Cross Ethical Lines | Where Strategy Becomes Manipulation
This speaker reel highlights my work on stage, on camera, and behind the mic, including conference keynotes, panel discussions, media interviews, and podcast guest appearances. It’s designed for organizations that care about credibility, accountability, and long-term brand trust.
Speaking Topics-
Marketing ethics and brand trust
Purpose-driven marketing strategies
Healthcare innovation, digital health, and health tech
Mental health and addiction stigma
Leadership, entrepreneurship, and startup growth
AI, healthcare, and responsible marketing practices
Whether you’re planning a conference, corporate event, summit, or podcast, I bring data-backed insights, clear frameworks, and real-world examples that resonate with decision-makers.
Stay Connected-
LinkedIn: / mfors
Substack: https://melissaforsshackelford.substa...
Website: https://melissaforsshackelford.com
Harnessing Purpose book: https://melissaforsshackelford.com/ha...
Amazon: https://amzn.to/3WcoZ5C
marketing ethics, ethical marketing, brand trust, purpose-driven marketing, healthcare marketing, healthcare innovation, AI ethics, healthcare AI, leadership speaker, keynote speaker, conference speaker, podcast guest
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