Tropicana case study | Rebranding Disaster | Packaging Failure | Coke Vs Pepsi - Orange Juice War

Описание к видео Tropicana case study | Rebranding Disaster | Packaging Failure | Coke Vs Pepsi - Orange Juice War

The case study of Tropicana on Redesign Packaging, is about the drastic change in packaging that caused a sharp drop in sales, forcing the company to a sudden u-turn. Tropicana restyling, or one of the most interesting cases of packaging transformation without a happy ending. Nonetheless, this example demonstrates once again how packaging and design are instrumental to the success of a product,

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