Скачать или смотреть How Digital Marketplaces & AI Are Transforming India’s Steel Trade: Roman Volkov

Join us for an exclusive interview with Roman Volkov, Founder & Managing Director of Metal Market, as we dive into how digital marketplaces and AI are reshaping India’s steel trade. Traditionally, the Indian steel market has been known for its opacity, leaving small and midsize buyers with limited pricing information and negotiation power. Today, digital platforms like Metal Market are aiming to change the game—offering bundled services for price discovery, logistics, finance, and quality control, all under one digital roof.

Roman explains that breakthrough fintech solutions, such as AI-based credit underwriting, are giving even smaller buyers access to smarter financing. AI isn’t just about automation—it’s bringing efficiency to everything from matchmaking buyers and suppliers to transcribing and analyzing endless sales calls for actionable market trends. But India’s relationship-driven market presents unique challenges to full digitization. Building trust, understanding client pain points, and maintaining an experienced team remain essential even as technology advances.

We also discuss the barriers to broader AI adoption in India’s steel sector, including price volatility and industry skepticism. Roman reveals how Metal Market complements AI automation with strong local teams and risk management by carefully choosing partners and upholding robust contract and credit policies.

Watch to learn how the next generation of steel trade will combine the best of technology and human expertise to deliver real value for suppliers and buyers in India and beyond!

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