Скачать или смотреть Santa Eulalia - One of the worlds top-ranked men's stores - Barcelona, Spain

Step inside one of the world’s top-ranked men’s stores — Santa Eulalia, Barcelona.

This isn't your average store tour. I had the honor of a private walkthrough led by Luis Sans, the owner and visionary behind this globally recognized luxury destination. Located on the iconic Passeig de Gràcia, Santa Eulalia blends over a century of heritage with modern retail brilliance — a living masterclass in merchandising, store design, and customer experience.

This world class department store features hundreds of globally renowned labels, yet what stood out most wasn’t just the fashion — it was the family legacy etched into every corner. From custom tailoring suites to a curated fragrance selection, the retail artistry is second to none.

Special thanks to Selvane Mohandas du Ménil (of IADS - The International Association of Department Stores) for making this connection happen — just minutes after wrapping up our Shoptalk Europe Shopwalk tour nearby.

I even walked away with a killer shirt and new signature cologne — so if I look (or smell) better in my next video, you know why.

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