Скачать или смотреть How Would You Deal With Lead Drops Despite The Increase In Rankings And Clicks?

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In episode 415 of our weekly Hump Day Hangouts, one participant asked how to deal with lead drops despite the increase in rankings and clicks.


The exact question was:

hey guys working to help a client with their SEO and since I started they have gone from about 10-15 clicks to over 400 using SM methods. Despite their growth and ranking jumps to number 1 for a handful of strategic keywords and lots of small longtails the impressions are way higher compared to clicks, is this normal?? They are saying they have had a drop in leads but their search traffic is still unchanged even with the new algo change. Almost 100% of their traffic is organic search so unrelated to social or ppc


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