Скачать или смотреть Episode 46 - World traveler, Tony Pigott has a pint with Seaniebee

Growing up one of 7 kids into a construction family in rural Ontario, Tony Pigott did most of his exploring early in life. After a spell in the steel mills, he studied Russian history before deciding to set off and see the world at the tender age of 21. A brave and adventurous circumnavigation followed, including a journey across Russia on the Trans-Siberia Railway; a fascinating number of years spent teaching remote Neolithic tribes in the mountains of Papua New Guinea; jumping freighters to Hong Kong and arriving in Laos during the civil war. We also discuss the differences between Australia and Canada and why the latter is doing so much better than America right now, across so many important criteria.
On his return to Canada, he joined the ad agency JWT, where he spent over 30 years rising to the top as Chairman. Ten years ago, he established BrandAid Project – a business focused on bringing best marketing and design practice to small artisan producers in developing countries. Now named BrandTrade, they have done much work in Haiti, and more recently Peru where they brand and match small producers with resellers and are at the leading edge of the new, technology-led, ‘microtrade marketing’.

More about BrandTrade: tinyurl.com/knpypc5
Tony’s Guardian article on why marketing is failing to address social change: tinyurl.com/koypoyg

A Pint With Seaniebee
Voted Top 12 Best New Podcast Series of 2016: tinyurl.com/gps9tn5
Top 50 Best Podcast Episodes of 2016: tinyurl.com/hp83rnw

Release date: April 10th 2017
Runtime: 43m
Recorded: Toronto