From Concept to Listing: Navigating the HubSpot App Marketplace Journey

Link to the slide deck: https://docs.google.com/presentation/...

Pete Nichols "My First App" cohort registration link: https://marketplace.hubdo.com/en-US/a...

Nicole Casara's survey: https://docs.google.com/forms/d/e/1FA...


So you have an idea for an app. Now what?
That is about as far as most people make it on the path to building their first app, but not you! You are going to push forward to the top of that seemingly unsurpassable mountain and we are going to help you!
Not only will we help you to the top, we have some skis for you to enjoy your trip back down!

Join us for our next DHUG session dedicated to guiding our community of entrepreneurial developers through the process of building and listing an app on the HubSpot App Marketplace. We have enlisted the help of some seasoned App Marketplace veterans to provide you with an in-depth understanding of the entire journey, from the initial concept to a successful listing. And if that wasn’t enough, we have some HubSpotters working in the App ecosystem who will spit some knowledge at you!

What the heck will we be talking about?
Conceptualizing Your App: Learn how to identify market needs and conceptualize an app that not only meets these needs but also aligns seamlessly with HubSpot's ecosystem.
Design and Development Insights: Your app is only going to go so far if the user doesn’t know how to use it. We will dive into the best practices for designing a user-friendly interface and developing robust functionalities that enhance the HubSpot user experience.
Navigating the Technical Landscape: Gain valuable insights into the technical requirements and guidelines for HubSpot app development. Understand the intricacies of API integrations, data security, and user authentication.
Marketing and Visibility Strategies: Discover effective strategies to market your app within the HubSpot community. Learn how to create compelling listings and engage with potential users.
Tips and Tricks: Benefit from expert tips on optimizing your app's performance, ensuring scalability, and maintaining compatibility with HubSpot updates.
Avoiding Common Pitfalls (The Gotchas): The speakers have pulled their hair out so you don’t have to. They will identify and navigate through common challenges and pitfalls in the app development and listing process. With their help, they will save you some money that you would have spent purchasing a toupee!
Q&A Session: The real bread and butter of a live session is the ability to ask questions. Bring them! No question is too small!


Who Should Attend:
This event is ideal for software developers, startup founders, product managers, and anyone interested in developing and listing an app on the HubSpot marketplace. Whether you're a seasoned developer or new to the HubSpot ecosystem, this session will equip you with valuable knowledge and insights.
Join Us:
Don't miss this opportunity to embark on your app development journey with confidence. Register now and take the first step towards a successful listing on the HubSpot App Marketplace!

00:00 Introduction and Welcome
01:18 Navigating the App Marketplace
02:47 Introducing the Guest Speakers
03:45 Building Your First HubSpot App
04:33 Understanding App Types and Market Opportunities
06:21 Identifying and Solving Pain Points
09:59 Pricing Your App and Achieving Install Goals
12:11 Adding Value with Workflow Actions and Settings Screen
19:02 Creating and Listing Your App
30:13 Understanding Private Apps vs OAuth
33:19 Importance of Version Control and Using SDKs
40:50 Ensuring Data Privacy and Security
43:14 The Importance of Documentation
43:29 Leveraging SEO and Feedback for Better Content
44:03 Pricing Models and Aligning with Customer Tiers
45:08 The Value of App Certification
45:57 Building an App: Strategy and Customer Focus
47:54 Identifying Opportunities and Market Size for Your App
48:41 Understanding HubSpot Customers and Building Solutions
51:41 Building the Integration: Solving for the Customer
53:50 Driving Awareness and Adoption of Your App
58:36 Getting Your App Certified on Marketplace
01:01:15 Panel Discussion: Insights and Best Practices