Скачать или смотреть Correspondence Analysis using SPSS

In this video, I dive into Correspondence Analysis (CA) — a Multidimensional Scaling (MDS) technique that helps researchers map and interpret qualitative data in marketing.
Using top mobile brands and their key purchase attributes as our case study, I will show how CA uses a contingency table to uncover the relationships between brands and consumer preferences in a Graphical representation.
Through a clear visual map, we’ll interpret which mobile brands are most linked to attributes like camera quality, battery life, performance, design, price, and build quality.
Whether you’re a marketing student, researcher, or brand strategist, this session will help you turn survey data into meaningful insights and sharpen competitive positioning.

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You can see my other videos, Multidimensional Scaling (MDS) on
MDS Theory and practice :    • Mastering Multidimensional Scaling (MDS) i...  
MDS using SPSS:    • MDS Explained: Brand Mapping in Marketing ...  
MDS using JMP:    • From Data to Insights: MDS Applications in...