Скачать или смотреть The Next Pepsi of India?

Welcome to our video in which we share how a small company was able to grab market share from Coca-Cola using effective and low-budget marketing techniques.

In this video, we will explore the story of TABP. A small beverage company from Coimbatore that has built a 100 Crore brand and is already doing ~60 Crore in annual sales in just 6 years from incorporation. It was able to successfully grab the attention of the giant Coca-Cola, a company that has been dominating the soft drink market for decades, with its unique marketing approach. We will dive into the specific strategies and techniques this company used to capture the attention of consumers and grow its market share.

You'll learn about the power of creative and low-budget marketing tactics that allowed this company to increase sales, even with limited resources. We also talk about the story of Prabhu Gandhikumar, the man running the show. We share why he started the business and what are his future plans for it.

Whether you're an entrepreneur looking for inspiration or a marketing professional looking for new ideas, this video will provide valuable insights into how to effectively compete against bigger, more established brands.

So, join us as we explore the fascinating story of how Prabhu Gandhikumar was able to take on the beverage industry and come out on top.

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