ODOP(One District One Product ) -Episode 1

Welcome to our series of podcast on the One District One Product (ODOP) scheme in Uttar Pradesh. This flagship initiative of the Uttar Pradesh government is a landmark program for the country as it takes rural employment and entrepreneurship to the district level1. Launched in 2018, the ODOP program aims to preserve, develop, and promote local arts, crafts, and traditional skills of communities. The program is designed to increase income and local employment, thus preventing out-migration.

ODOP can help mitigate some of the impacts of climate change by promoting sustainable agriculture and reducing greenhouse gas emissions. However, it is important to note that addressing climate change requires broader whole-of-government strategies to achieve strong, sustainable, fair, and resilient growth.