Скачать или смотреть How to Protect Your Brand From Competitors on Amazon & Google | AMA with Andy Splichal

If you’re growing your eCommerce brand, you’re already a target — on Google Ads, on Amazon, even in organic search.

This AMA breaks down exactly how to build a defensive strategy to protect your brand from competitors trying to poach your traffic, hijack your listings, and steal your customers.

🛡️ What’s Inside:
✅ Why bidding on your own brand name is a no-brainer (yes, even on Google)
✅ How to structure brand-only campaigns in Performance Max
✅ Defending your brand with Sponsored Brand & Display Ads on Amazon
✅ The power of Brand Registry, A+ Content, and catalog cross-promotion
✅ How to build a cross-channel wall of defense to keep shoppers loyal
✅ Tools and tactics to monitor threats and act fast

Whether you're seeing your brand name in competitor ads, dealing with Amazon hijackers, or just want to future-proof your funnel — this video walks you through the defensive strategies that work right now.

Mentioned Tools & Tactics:
• Google Ads Brand Campaigns
• Performance Max segmentation
• Amazon Sponsored Ads + DSP
• Brand Registry, A+ Content
• Helium 10, Jungle Scout
• Retargeting with Display & Email/SMS

💬 Have a question or want help with your specific setup?
Drop it in the comments, or reach out directly: [email protected]

📘 Join the Make Each Click Count Facebook Group
🎧 Listen to the Podcast: makeeachclickcountpodcast.com

Protect your brand. Guard your traffic. And of course — Make Each Click Count.

#AmazonFBA #GoogleAds #ecommerce #ppcstrategy #brandprotection #makeyoureachclickcount