The House of AMOUAGE marks 40 Years of High Perfumery with a Projection on the Burj Khalifa, Dubai

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The House of Amouage marked the heritage of 40 Years of High Perfumery with a grand evening overlooking the Burj Khalifa in Dubai, the world's tallest building in the United Arab Emirates where honoured media and key opinion leaders of the region with our partner extravaganza beauty gathered to witness a majestic interpretation of the heritage of Amouage on the Burj Khalifa.

Commissioned by Amouage, the short movie projection provides an immersive and 3D experience that took the guests on a journey, allowing them to develop an even deeper personal connection with Amouage. The passage of time is one of the clip’s threads, symbolised by the grains of sand and the arched pathways, while it also features Amouage's recently reimagined first creations, Cristal and Gold Man and Woman, and other beloved fragrances.

Amouage is, and always has been, a juxtaposition of reinvention and timelessness. As its 40th anniversary year is drawing to a close, a year characterised by record-breaking sales of Amouage’s finely crafted perfumes around the world, 2024 is expected to be another exciting year for the High Perfumery House.

Creative design: Vincent mioc
Sound: Copal
Creative direction: Renaud Salmon
Produced by: Mujahid Almalki & Vincent Mioc
Videography: Anthony Fleyhan

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