Скачать или смотреть 5 Mistakes to Avoid When Pitching Journalists for PR - Small Business PR

5 Mistakes to Avoid When Pitching Journalists for PR - Small Business PR

From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!


Here’s What We Cover In the Episode and More:

Essential steps before sending a pitch email.

Importance of correct spelling, formatting and recipient details.

Crafting irresistible subject lines.

Verifying journalists’ recent coverage.

The CPR Method: Credibility, Point of view, and Relevance.

Structuring concise, three-paragraph pitches.

Effective calls to action.

Enhancing pitch credibility by connecting journalists with experts.

Maintaining persistence and resilience in pitching.


Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don’t pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time.

DM the word “PITCH” to us on Instagram to get a pitching freebie   / gloriachoupr  
Connect with Gloria Chou on LinkedIn-   / gloriaychou  
Join Gloria Chou's PR Community-   / 428633254951941  
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

To get your product into the hottest gift guides and product round-ups with ZERO PR experience or pay to play, download our free roadmap here: http://gloriachoupr.com/giftguide?utm...

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
➡️ http://gloriachoupr.com/masterclass?u...

2. Join the Small Biz PR Facebook Group to get the best PR Tips
➡️ http://www.getfeaturednow.com/

3. Download the 10 ways to get free PR for your small business
➡️ https://bit.ly/45dkGJO

Resources Mentioned:
Join Gloria Chou's PR Community:
➡️   / 428633254951941  

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert.

➡️ Register now at https://www.gloriachoupr.com/masterclass

Additional Resources:
1. Get the PR Starter Pack
➡️ http://www.prstarterpack.com/

2. 10 Story Angles to Pitch
➡️ https://bit.ly/43ONVBD

3. Let's connect on Instagram
➡️   / gloriachoupr  

4. PR Starter Pack: Access Now:
➡️ https://bit.ly/3KfDRe3


I'd love to invite you to my brand new PR Secrets masterclass, https://learn.gloriachoupr.com/webinar where I reveal how anyone can get PR for the business (no experience necessary!).

Go to
➡️ https://www.gloriachoupr.com/masterclass to watch for free!

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➡️ https://podcasts.apple.com/us/podcast... If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!

I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle!

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➡️ https://podcasts.apple.com/us/podcast..., select “Ratings and Reviews” and “Write a Review”.

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