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Mobile app design

Problem: The drought of 2018-2019 left farmers of South Africa in disarray. In September of 2018, the United Nations Food and Agricultural Organisation warned southern African countries of the formation of a drought. The El Niño event disrupted the countries annual rainfall forcing farmers to sow much later in the season. This contributed to food-insecurity of the nation and affected the economy.

Brief: The objective of this brief was to create a mobile app to help drought elevation for farmers of South Africa. The brief was to develop the apps user interface in order to elevate user experience. The deliverables include 1 x mobile app concept, theme, look and feel and logo/app icon design; 1 x mobile application prototype and 1 x case study motion graphic explainer video.

Solution: During the El Niño drought of 2018-2019 an estimate of 9.6 million South Africans were food-insecure. Low annual rainfall caused widespread panic amongst the farming communities of South Africa. Farmers were urged not to sell their stockpiled food in order to sell to local communities as well as feed starving livestock. Yield is a first for farmers, it provides a networking platform that brings farming communities together. It incentivises users to communicate their shared problems and help each other with solutions. Users also have the ability to buy and sell their produce directly through the app without dealing through third parties, substantially reducing buying price.

Intended Audience: The primary target audience is farmers of all ages who are affected heavily by the drought, mainly small farm owners who are struggling to survive financially during these tough times. The secondary target audience would be farmers of all ages who have the financial means to survive the drought but are willing to network and help their local community.
Case study video: This video is a full unpack of the campaign and explanation of the apps purpose and intended objectives.