Скачать или смотреть Apple Didn’t Remove the Charger for the Environment. Here’s the Real Math.

Apple didn’t remove the iPhone charger because of sustainability alone.

The numbers mattered more.

By shrinking the iPhone box:
• Up to 70% more units per shipping pallet
• Lower air-freight and sea-freight costs
• Reduced fuel surcharges and carbon penalties

Then manufacturing:
• ~$4–$6 saved per device
• Retail price stayed the same
• Chargers sold separately at high margins

Multiply that across 200M+ iPhones per year, and the financial upside becomes massive.

The environmental narrative wasn’t fake —
it just came after the spreadsheets were finalized.

This is how large companies actually optimize:
Less weight.
Lower cost.
Same price.
Higher profit.

Understanding incentives explains more than press releases ever will.