Скачать или смотреть How Does Mobile App Retention Affect Keyword Rankings?

As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?

Highlights:

00:13 - Keeping your eye on keyword ranking and its correlation to minimum thresholds for retention rates.

01:42 - The significance of monitoring retention rates in your app category.

02:19 - Retention rate vs Uninstalled rate: Its impact on your app category.

02:53 - Choosing the right app category can have a direct effect on the retention rate as well as the conversion rate.

04:28 - Be cautious about changing app categories as this can result to negative outcomes to your app.

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