Скачать или смотреть The dark art of marketing | Barry C. Smith

Barry C. Smith dives into the dark secrets of marketing, exploring the psychology behind advertising for food, drinks, and alcohol.

Are we slaves to marketing?

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Our senses inform every decision and choice we make, especially the food and drink we consume and the products we buy. Companies all around the world spend millions on advertising to make sure they attract our attention and ensure we pick up their product. From using the colour red because it is believed to stimulate our appetite, to making sure drink cans make just the right "pop" sound when they open, our senses are constantly being manipulated. Join the founding director of the Centre for the Study of the Senses, Barry C. Smith, to explore the power of our senses and how this power is used against us.

#neuroscience #psychology #marketing #advertising #brainhacks

Barry C Smith is a professor of philosophy and directs the Institute of Philosophy at the University of London’s School of Advanced Study. Founding director of the Centre for the Study of Senses, Barry C Smith has created a platform for collaborative research between philosophers, psychologists and neuroscientists.

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00:00 Introduction
00:29 The neuroscience of desire
03:02 Dopamine and the early stages of addiction
05:41 How food companies target your senses
07:59 What creates our emotional connection to food?
09:53 Coca Cola, Pringles, and sensory expectations
12:23 We have a health and sustainability problem

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