The Problem With Sustainability | Sustainability Cant Be the Goal | Stop Making Harm to the Planet

Dive into the critical discussion of the problem with sustainability in this video presented by the Interaction Design Foundation (IxDF). Join Don Norman, a leading thinker in design and sustainability, as he challenges the conventional goals of sustainability and explores why sustaining our current state is not sufficient for creating a better world. Don Norman argues that today's environmental crises, such as fires, droughts, and extreme weather conditions, highlight the urgency of not only stopping further damage to our planet but also actively repairing the harm already done.

In this video, Don Norman emphasizes that sustainability can't be the ultimate goal if it means maintaining the status quo. He sheds light on the pressing issue of sustainable development and the significant changes required in how we design, manufacture, and consume. By critiquing the current cycle of producing objects that cause tremendous harm to the environment, Don Norman calls for a shift towards sustainable design practices that prioritize repairability, longevity, and minimal environmental impact.

Discover why sustainability can't be the goal and explore alternative approaches to sustainable development that go beyond preventing worsening conditions. Learn about the importance of changing business models to support sustainability, designing products that don't contribute to waste, and the role of UX design in fostering a sustainable future. Whether you're a professional in UX design, someone interested in sustainable development, or simply looking for ways to contribute to a better world, this video offers valuable insights into the challenges and opportunities of sustainability. Join Don Norman and the Interaction Design Foundation in rethinking what sustainability means and why it's crucial for designing a better world.

This video not only addresses what is sustainability and why is it important but also highlights the broader issues of sustainability, offering perspectives on how design and business practices must evolve to address the root causes of climate change. Discover how sustainable design and a deeper understanding of sustainability can lead to meaningful changes that protect our planet and ensure a better future for all.

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