Using product analytics for product building | CPO @Yelp

Siddharth Arora, Head of Product - Analytics and Experimentation @ Yelp, in collaboration with Upraised teaches a masterclass on product analytics and their importance in building products that users actually want.

Product analytics plays a pivotal role in building exceptional products by providing valuable insights into user behavior, preferences, and overall product performance. It enables data-driven decision-making, allowing product teams to make informed choices based on concrete metrics rather than assumptions.

Through systematic analysis, product analytics contributes to optimizing user experiences and mitigating risks associated with feature changes. It fosters an iterative development approach, ensuring continuous learning and adaptation to evolving user needs. Product analytics facilitates targeted personalization, enhancing user engagement and satisfaction.

By measuring key metrics, teams gain a deeper understanding of user interactions, enabling effective feature prioritization and resource allocation. This data-driven approach is cost-effective, allowing teams to make incremental changes and validate impact before broad implementation.
Ultimately, product analytics cultivates a culture of continuous improvement, ensuring that products not only meet but exceed user expectations, thriving in a competitive market.

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This session was a part of the free event series we host.
You can check out our upcoming events here: https://go.upraised.co/Yw3YAHA6

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#ProductManagement #Product #ProductAnalytics #ProductStrategy