Скачать или смотреть Marketing & Technology - CMO Inflect

Video Production Services by: INDTVUSA

Speaker:

Nick Edouard - President & CMO, LookBookHQ
Alix Hart - Global Head of Digital Marketing, NVIDIA
David Hsu - VP of Marketing Technology, CA Technologies

This panel will discuss the impact of technology on marketing, including the latest technical platform/innovations that are influencing marketing and areas of tech investment in sales and marketing. We’ll also delve into issues such as technology’s impact on sales cycle, varying business models (e.g. SaaS vs B2B software vs B2C offerings) requiring different approach to technology in sales and marketing, and impact of technology on marketing skills, organizational structure, and processes at the enterprise.

Recorded at CMO Inflect, September 21, 2017.
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