Скачать или смотреть S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created

Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. 


In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious.


He explores:

• How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for you
• The overlooked power of non-visual assets like smell, touch, and sound
• How brands like Play-Doh, AFL, and Coca-Cola encode sensory memories that last
• Why marketers should pay attention to how brands are felt, not just seen
• Why “transcending senses” may be the next frontier for brand distinctiveness

A thought-provoking episode for senior marketers who want to build brands that stick in memory, sometimes in ways we never planned.


Helpful Links:


Find Jack on LinkedIn Here: Jack Ferguson | LinkedIn (  / jackfergusonmymm  )


Find Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson (https://jackferguson.co/)


Visit The Push Website Here: For Senior Marketers...By Senior Marketers | The Push (https://bethepush.com/)


Find The Push on LinkedIn Here:   / thepush  


Find The Push on YouTube Here: The Push - YouTube (   / @thepushmedialab  )


Find The Push on TikTok Here: TikTok - Make Your Day (https://www.tiktok.com/)


Find The Push on Instagram Here:   / bethepush  


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