New 2026 DS7 No7: French Luxury SUV Goes Fully Electric
The 2026 DS7, also rumored to be officially named DS No7, marks a major transformation for DS Automobiles as the French luxury brand accelerates its move toward full electrification. Building on the legacy of the DS7 Crossback, this next-generation luxury SUV introduces a sharper design language, advanced electric technology, and a more refined premium experience aimed at competing with top luxury SUV brands worldwide.
From the exterior, the 2026 DS7 makes a bold first impression. Spy images reveal a more sculpted and modern body shape, highlighted by aggressive LED headlights, a large hexagonal grille, and elegant jewel-inspired taillights. The proportions appear slightly larger than the outgoing model, suggesting improved interior space, particularly for rear-seat passengers. The overall design blends French sophistication with futuristic minimalism, giving the DS7 a distinctive presence in the crowded luxury SUV segment.
Under the skin, the new DS7 is expected to ride on an advanced Stellantis electric platform designed to support full battery-electric powertrains. Unlike the previous generation, which offered petrol, diesel, and plug-in hybrid options, the 2026 DS7 places electrification at the center of its identity. Reports suggest high-capacity battery options capable of delivering over 300 miles of driving range, positioning the DS7 as a serious rival to established electric luxury SUVs.
In select markets, DS may continue offering E-TENSE plug-in hybrid variants, combining a petrol engine with electric motors to balance performance and efficiency. These systems have previously delivered strong acceleration and meaningful electric-only driving range, making them ideal for regions transitioning gradually toward full electrification. Improved battery management and smoother power delivery are expected for the new generation.
Inside, the 2026 DS7 continues the brand’s focus on craftsmanship and luxury. The cabin is expected to feature premium materials such as fine leather, metal accents, and soft-touch surfaces, paired with a more advanced digital environment. A large high-resolution infotainment screen, customizable digital instrument cluster, and enhanced connectivity features will define the driving experience. Ergonomics are expected to improve, making controls more intuitive and user-friendly.
Technology and safety play a major role in the new DS7. Advanced driver assistance systems are expected to include adaptive cruise control, lane-keeping assistance, traffic monitoring, and semi-autonomous driving features designed to reduce driver fatigue. Improved sensors and camera systems will enhance awareness and safety in both urban and highway driving conditions.
Charging capability is another highlight of the 2026 DS7. Fast-charging support is expected to significantly reduce charging times, allowing the battery to recover a large percentage of range in minutes rather than hours. This makes the DS7 suitable for long-distance travel while maintaining everyday convenience.
Beyond performance and technology, the DS7 reflects a broader brand transformation. The updated naming strategy, such as DS No7, signals a unified and confident lineup direction. DS Automobiles aims to attract buyers who value distinctive design, premium quality, and advanced electrified mobility over traditional luxury branding.
In summary, the 2026 DS7 (DS No7) represents a bold new chapter for DS Automobiles. With its electric-first strategy, striking design, luxurious interior, and cutting-edge technology, it stands out as one of the most anticipated luxury SUVs of its generation. As the official reveal approaches, the new DS7 is set to become a key player in the evolving premium electric SUV market.
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