Скачать или смотреть Focus Group Discussion - Maggi Noodles (SUBRAMANIAM SUJEEVAN)

As the newly appointed Marketing Manager of Maggi Products Company, I recognize the importance of understanding customer behavior towards Maggi Brand Products to succeed in the marketplace. This report outlines the marketing research, values, and limitations of marketing research for a brand marketer. Further, conduct a focus group discussion with the target customer group to identify unmet needs and gaps to fulfill them.

Date: 25th Febraury 2024
Mode: Online via Zoom Meeting
Participants: Target customers selected from different parts of Sri Lanka
Details of Participants: S.Sujeeva – Moderator of Focus Group
S. Kajeevan
K. Kiritharan
R. Vinosan
S. Kokuladas
R. Purushothman
T. Vinojan
S. Niyojithan