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What is CDP in Marketing ?

"CDP Full Form hoti hai Customer data platform - Iska matlab hota hai- ek software jo multiple sources se data uthata hai aur ek single centralized customer database banata hai jisme jitne bhi customer interactions hote hain jahan par bhi hote hain wo sara data store hota hai.. Kai log ise simple customer data base samajhte hain.. naam pata, mobile , email - naa
This is much bigger - us information se aap sirf ek customer ko contact kar sakte ho ya identify kar sakte ho.. customer kya chahta hai, ye pahle jaan nahi sakti use ek personalized experience nahi de sakte- us level ki personalized marketing ke liye CDP hota hai..jisse compnaies use karti hai. aur apni marketing ko aur effective aur personalized banane ke liye use karte hai.

Customer interact with co on different channels, FB, Phone email, jitni baar interation karte hai aur jitni baate karte hain - utna data banta hai.. Interaction kahan hua , kab, kya service di,customer khush hai, gussa hai, kaun se product me interested hai, kitne time me khareed sakta hai, interests kya hai.. and what not - all information is data that goes into CDP for Marketing for company"

#Learndigitalmarketing
#whatiscdp
#cdp

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