Скачать или смотреть 122M views in TWO DAYS - Viral AI Commercial for David Beckham's company, IM8

Our AI ad for David Beckham's company, IM8, just got 40 million views ONE DAY on IG.

Check out the process for how we made an AI twin of Aryna Sabalenka (#1 tennis player in the world) and then aired it in Times Square for the US Open.

Full prompts and process below 👇🧵

Concept:

IM8 came to us with a wild idea. They wanted their version of Neo’s “Choice” scene in the Matrix, but centered on their pro-athlete brand ambassador, Aryna.

Nate Dern crafted a fantastic script, and our director @TheoDudley created a comprehensive treatment to bring it to life.

Image Creation:

We then created a Figma board so we could collaborate with our Digital DPs, @bygen and @joshtep. Theo created a shotlist, references for each scene and then Bygen and Josh uploaded those images as style references in Midjourney and then worked with Gemini to create prompts for each shot.

Prompt:

An extreme close-up of a woman resembling Aryna Sabalenka, framed tightly from mid-forehead to just above the upper lip. Her eyes are cast slightly downward with a calm, contemplative intensity. The lighting is stark and cold but we don't see it's source--icy blue and softly diffused. Cool tones brush across her skin, revealing every pore and lash with subtle clarity. She looks straight at the camera. Her features are strong yet serene, the reflections in her irises hinting at a cold, metallic space beyond. The frame feels atmospheric, cinematic, and intimate--like a pivotal moment in a high-budget sci-fi film.

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Digital Twin:

Aryna wasn’t able to film in person, so we used Ideogram to create the digital twin. We uploaded a shot of her and then prompted her to drink IM8.

We also cloned her voice at the end using Elevenlabs to get her to say the final line, “The best choose the best”.

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Animation

Theo selected the final shots and then began animating them with our animation expert, Olga.

We used a mix of Veo 3 and Kling for most of the shots. Because there were no speaking lines on camera, it was much easier to avoid the telltale “AI look”.

Youtube has a character limit, head over to my X post to see the full breakdown with images and videos!

https://x.com/PJaccetturo/status/1960...

#aivideo #veo3 #midjourney