How Tory Burch Built Her Empire

New York socialite Tory Burch became the queen of fashion and a billionaire in less than a decade.

She packaged her "boho prep" style, and distributed it to the masses by launching her namesake company in 2004.

The core product of her aspirational brand, her signature Reva ballerina flat, priced at just under $200, hit a sweet spot in the market and quickly became a status symbol.

She has outpaced her competitors, Michael Kors and Coach, and the word on the street is that her company is on the road to go public.

Watch to find out more about Burch's road to success.

Read more: http://www.businessinsider.com/ Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.