Скачать или смотреть Apparel Group India Success Story with GreenHonchos | Live Case Study | PRC

The Retail Excellence Case Study | Leveraging Global Brands for the Indian Market Through Technology

Presented by:
Navin Joshua, Founder & Director, GreenHonchos
Abhishek Bajpai, CEO, Apparel Group India

Event: Phygital Retail Convention (PRC) 2023

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Apparel Group is a retail conglomerate that caters to a global audience with its diverse brand portfolio of 80+ brands from USA, Canada, Europe, Australia and Asia. The brands include Victoria’s Secret, Charles & Keith, Aldo, Bath & Body Works, Tim Hortons, Ingot, R&B, Beverly Hills Polo Club and more.

In its journey of digital transformation, Apparel Group encountered several challenges that disrupted the consumer experience of shoppers online, leading to lower conversions and repeat purchases. To solve these challenges and many more the leadership at the group partnered with GreenHonchos - a full-stack digital commerce enabler credited for helping global retail brands scale seamlessly online. The team at GH not only helped the Apparel Group improve the consumer experience on its brand platforms but also achieved exponential business growth in a definitive timeframe.

Watch this video and discover how Apparel Group India successfully navigated its digital transformation journey in the evolving omnichannel retail landscape.

Accelerate the growth of your retail brand using Digital Transformation Strategies today: https://www.greenhonchos.com/?utm_sou...

Timestamps:
00:41 How an obsession with offering a seamless shopping experience to consumers led Apparel Group to partner with GreenHonchos, leading to the growth of eComm business from 1% to 30% in a year.
02:54 How GH Tech Monitoring Framework - Ascent helped Apparel Group ensure its eComm tech stack is optimized for consumer experience while measuring its performance on an ongoing basis and deriving the next call to action from a technology standpoint?
04:51 Simpler checkout processes, best-in-class UI-UX, reduced load times, seamless user journey, how did GH leverage its expertise of working with leading global brands to help Apparel Group optimize user journey for higher conversions?
06:47 From tech consulting to the integration of multiple technologies from the eComm ecosystem, how did GH help Apparel Group efficiently deploy a scalable digital commerce store on Salesforce Commerce Cloud?
07:59 How GH tech intervention helped Bath Body Works & Victoria’s Secret achieve business objectives by significantly increasing add-to-cart and cart-to-conversion metrics.
11:09 Apart from tactical #objectives, how did GH help Apparel Group achieve business KPIs in terms of higher performance and eComm revenue in a specific timeframe?
13:29 What challenges did GH face in ensuring a successful project management, governance, and implementation of the eComm website project on Salesforce Commerce Cloud while working with multiple partners and the brand team at Apparel Group?

#apparelgroup #apparel #greenhonchos #testimonial #retail #d2c #d2cenabler #technology #retailbrand #d2cbrands #digitaltransformation

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