Скачать или смотреть Entrepreneurial Thinking

Entrepreneurial thinking is about taking ideas and making them into products or services that meet the needs and wants of customers. Lets call the product/service mix P/S for short. The incubation of ideas into concrete P/S is performed in a startup.

The key criterion of the P/S is that it meets some need or want of a group of potential customers. The pool of potential customers is referred to as the market. The function of a startup is the search for product/market fit.

A startup is not a mini version of an existing enterprise. Startup is a temporary organization in search of a repeatable, sustainable, scalable Business Model. The goal of a startup is to evolve itself out of existence and into a company. A startup is a caterpillar and the resulting company is the butterfly.