Скачать или смотреть Online Booking Systems | The benefits and how to choose

Discover the benefits of working with online booking systems (OBS) like those used by Scottish operators – from saving admin time to improving the customer journey – and hear how businesses choose the best systems to support growth.

Jacqueline van den Akker (Grampian Escapes & Tours), Martin Heaney (Gallus Pedals), Paul Nixon (The Real Mary King’s Close), Liz Gunn (Rosebank Distillery) and Ian Ashton (SaltDog Marine) share first-hand experience of working with OBS and how these platforms have become a vital part of their operations.

OBS streamline processes and reduce admin, replacing manual bookings with seamless automation. Connected via an API (application programming interface), they sync directly with OTAs (online travel agents), tills, CRMs (customer relationship management systems) and websites, ensuring smooth customer journeys and real-time oversight. Customers benefit from simple booking tools, while operators gain accurate data to manage capacity, staffing and product planning.

Discover how OBS can support business growth beyond bookings – preventing double entries, integrating with existing systems, capturing valuable guest data, and freeing up time for staff to focus on visitors. Learn the importance of selecting the right system carefully – from ease of use and integration to features that align with your market and operations.

Whether you are an established or a new business exploring digital booking tools, gain a clearer picture of how to make OBS work for you with these practical insights into the benefits of online booking systems and what to consider when selecting a platform.

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