Скачать или смотреть 5 Ways To Decrease Your Website Bounce Rate

On the off chance that you have been battling to expand search traffic to your site, further develop email signups, get more leads and gain more customers the explanation can be your High bounce rate.

All in all, guests and clients who visit your point of arrival skip off, before they even allow you an opportunity to change over them.

In this video, I am going to share 5 Ways to Decrease Your Bounce Rate in Google Analytics.

Number 1 Slow-to-Load Page

A slow-to-load page can be a huge problem for bounce rate.

Site speed is part of the Google ranking algorithm.

Google wants to promote content that provides a positive experience for users, and they recognize that a slow site can provide a poor experience.

Users want the facts fast... this is part of the reason, Google has put so much work into featured snippets.

If your page takes longer than a few seconds to load, your visitors may get fed up and leave.

Fixing site speed is a lifelong journey for most SEO and marketing pros.

But the upside is that with each fix, you should see a boost in sales & traffic.


Number 2 Self-Sufficient Content

Sometimes your content is valuable enough that people can immediately get what they need, and bounce...

This can be a wonderful thing.

Maybe you have achieved the dream of a content marketer... and create awesome content that wholly consumes them, for a handful of minutes in their lives.

Or maybe you have a landing page that only requires the visitors to complete a short lead form.

To discover whether bounce rate is nothing to worry about, you have to look at the Time Spent on Page and Average Session Duration metrics in Google Analytics.

You can also conduct user experience testing, and A/B testing to see if the high bounce rate is a problem.

If the user is spending a couple of minutes or more, on the page, that sends a positive signal to Google that they found your page highly relevant to their search query.


Number 3 Misleading Title Tag and Meta Description

Ask yourself: Is the content of your page, accurately summarized by your title tag and meta description?

If not, visitors may enter your site thinking... your content is about one thing, only to find that it isn’t... and then bounce back to where they came.

Whether it was an innocent mistake, or you were trying to game the system by optimizing for keyword clickbait... this is, fortunately, simple enough to fix.

You can also check what kind of meta description Google has generated for your page, for common searches. Google can change your meta description, and if they make it worse, you can take steps to correct that.


Number 4 Blank Page or Technical Error

If your bounce rate is unusually high and you see that people are spending less than a few seconds on the page, it is likely your page is blank, returning a 404, or otherwise not loading properly.

Take a look at the page, from the most popular browser of your audience, and device configurations to replicate their experience.

You can also check in Search Console under Coverage, to discover the issue from the perspective of Google.


Number 5 Low-Quality or Under Optimized Content

Visitors may be bouncing from your website because your content is just plain bad.

Take a long, hard look at your page and have your most judgmental and honest colleague or friend review it.

One possibility is that your content is great... but you just have not optimized it for the audience that you are targeting.

Writing for the web is different from writing for offline publications.

Consider hiring a freelance copywriter or content strategist who can help you renovate your ideas into powerful content that converts.

So, a high bounce rate doesn’t mean the end of the world.

Some well-designed, beautiful web pages have high bounce rates.

I know that some of these strategies can produce fairly quick results, but don’t expect that. Keep growing your site audience. As you satisfy your users, they will gladly tell others about you.

Watch our other videos here:
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