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Sales promotions are a great way to get clients to try a new product or service and switch from their current brand. It is also a great way to clear stock which is taking up space, or tying up cash, so that you can move on to the next range or product line.

The Institute of Sales Promotion defines it as “A range of tactical marketing techniques designed within a strategic framework to add value to a product or service in order to achieve specific sales and marketing objectives”.
Examples of sales promotions are free trials, buy one get one free, samples and coupons to consumers – something you will see in your supermarkets every day!

Just make sure you know what you’re trying to achieve with these promotions and don’t reduce margins so far that you lose money. Also ensure your expectations are realistic, you may sell a lot of your products during the promotion, however most customers who are attracted by sales promotions are not loyal customers and will often switch back to their original brand, or just keep trying different sales promotions and not necessarily come back to you.

To maximise success of sales promotions, get people to give you their emails or to like your Facebook page, so you have a pool of people to market to in the future.

Creativity is key with sales promotions, so have fun with it and make a splash!

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