Скачать или смотреть Benoni Tagoe: The Music Industry, Issa Rae, and Building Companies | RARE HUMANS Podcast

Benoni Tagoe is a serial entrepreneur with over a decade of experience building businesses around creatives and influencers. From creating a solid vision and culture managing talent and teams to building backend infrastructure, his work blends the entertainment industry with a startup mentality.

Benoni built Issa Rae Productions' foundation and managed relationships with Google, YouTube, and other platforms. He negotiated brand and digital international content deals and handled all distribution agreements for digital content.

Benoni is now the President at Raedio, the audio arm of HOORAY Media, where he has led the acquisition of music supervision company Bonfire Collective, secured a significant deal with music publishing company Kobalt, secured a label deal with Atlantic Records, and created a sync agency for TV/film.

0:00 Intro
1:45 Early career
3:35 Staying curious
6:00 Issa Rae
7:43 Startup mentality
10:23 Transitioning from visual media to the audio business
12:07 Raedio
15:00 Why music
17:28 Expanding artists’ means of revenue
20:27 Music Supervision
21:39 Quality of work and reputation
23:00 Raedio’s upcoming artists
24:47 Growing Raedio
25:54 Writing camps
28:08 Upcoming goals for Raedio
29:24 Outro