Скачать или смотреть Which Ad Creative Gets the Most Conversions?

If you're only using one ad type, you're leaving money on the table. In 2025, the top-performing ecommerce brands are using a hybrid strategy to crush their ROAS targets. Here is why both are essential for your business:

​🎥 The Power of Short Video (The Hook)

​Stop the Scroll: High-energy video captures attention in the first 3 seconds where static images fail.
​Build Trust: Video allows for UGC, demos, and storytelling that build a "human" connection with your brand.
​Algorithm Love: Platforms like YouTube and Meta prioritize 9:16 vertical video, giving you much higher organic reach.

​🖼️ The Power of Catalogue Ads (The Closer)

​Dynamic Personalization: Catalogue ads show users exactly what they’ve already looked at, making them the king of Retargeting.
​Zero Friction: They allow for a seamless "click-to-cart" experience with real-time pricing and availability.
​Scalability: Once set up, the algorithm does the heavy lifting, showing thousands of SKUs to the right people automatically.

​The Strategy: Use Short Videos to find new customers (Top of Funnel) and Catalogue Ads to close the sale (Bottom of Funnel).

​Which one is driving more sales for you right now? Let’s talk strategy in the comments! 👇

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