Скачать или смотреть Jury Insights: Impact | D&AD Festival 2024

Take a deep dive into the creative work that’s driving positive change today. Join D&AD Impact judges as they discuss their favourite work from the Future Impact, Impact, and new Sustained Impact categories.

When it comes to making a genuine impact, it doesn’t work to simply ask people to abandon existing behaviours and ask them to do something new, argues Paco Conde, Founder and ECD at Activista. Instead, you have to leverage an idea that’s already familiar across households, like the sharing economy. Speaking alongside fellow D&AD Judges at the D&AD Festival panel Jury Insights: Impact sponsored by HP Industrial Images, he stressed the success behind the Renault Plug-Inn work, – an idea that “wouldn’t have worked a few years ago without Airbnb or Uber – and which leverages a language that people already understand. The creative transformation work, undertaken by Publicis Conseil Design Agency and Publicis Sapient Paris, is a category-changing idea. Conde adds: “It’s good for the whole category – it’s an idea that can be implemented by any brand in any country, and solve the biggest barrier for people buying EVs.

Panellists: Sujata Burman, Chloë Davies, Ali Rez, Priya Prakash, Paco Conde

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