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Billboard advertising is one of the most common forms of advertising used to target a large population. Billboards have transformed the landscape of our cities, towns as well as major highways. They have been proven to be effective in reaching masses by displaying ads in areas where most people live, socialize, commute and work. Unlike most mass advertising media such as the radio and TV, bill board advertising can never be switched off, or even disappear as quickly as it appears such as in Internet advertising.

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There are numerous advantages associated to the use of billboards. Billboards are often huge with large visual spaces. It will therefore require only a few seconds for a potential customer to glance at the message displayed on the billboard. A common strategy used in billboards to catch the attention of their target is using large graphics that are not only bright but also bold and eye catching. The billboards are designed to ensure that they leave a lasting impression in your mind.

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Unlike other media such as magazines and newspapers, billboard advertising is free to passers by as they do not need to pay anything to see your message. This allows you to reach a bigger audience as your message is seen by all commuters irrespective of their income levels. Billboards advertising also give guaranteed audiences as the message is more en-grained in their mind due to the repeated views anytime they pass the billboard.

Another advantage of using billboards advertising is that the advertisers usually have full control of their ad space. Billboard provides constant exposure by displaying your message through out the year, unlike most mass media advertisements. Outdoor advertising has constantly evolved over the years. Advertisers are merging with brands in an effort to incorporate interactive, social media and digital strategies to increase the engagement wit the consumers. These strategies have been used by numerous international brands such as McDonald, BMW, Coca-Cola, Sky, Nike as well as Tesco.



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