Скачать или смотреть Why Customers Buy: Understanding the Psychology of Purchase Decisions

Why Customers Buy: Understanding the Psychology of Purchase Decisions

Want to sell more effectively? Stop focusing on how to sell and start understanding why customers actually buy. This video reveals the psychology behind purchasing decisions.
Tom Abbott, founder of SOCO Sales Training, breaks down:

Maslow's 5 levels of needs and how they drive purchasing decisions:

Physiological needs (basic survival - food, shelter)
Security needs (safety, protection - insurance, backups)
Social needs (belonging - networking, community)
Esteem needs (recognition - awards, status symbols)
Self-actualization (personal growth - education, development)

Perfect for sales professionals who want to align their approach with customer psychology and business owners looking to refine their target market strategy.

Understanding this framework helps you shorten sales cycles by addressing the real motivations behind buying decisions.

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Welcome to SOCO/ Sales Training!

SOCO/ Sales Training is an award-winning Sales Optimization company. We help build high-performance B2B and B2C sales teams in organizations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (with minimal downtime), and reliably.

We believe in creating solution-focused, goal-oriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe.

With our integrated suite of products, we've designed our training to outlast short-term improvements by instilling sustainable selling behaviors reinforced across training sessions.

#salestips #Mindset #motivationalspeaker