Скачать или смотреть Pay Less Now, Pay More Later: The Offer Strategy Smart Buyers Prefer

Most offers fail not because they’re expensive — but because they ask for certainty too early.

In this video, I break down one of the most misunderstood attraction strategies in modern business: Pay Less Now / Pay More Later.

This isn’t a discount tactic.
It’s a structural decision about when belief is required in the buying process.

You’ll learn:

Why hesitation is usually a signal, not resistance

How sequencing commitment changes buyer behavior

Why pressure and urgency often backfire with intelligent prospects

This model is discussed in Alex Hormozi’s $100M Money Models as a way to reduce friction before asking for full commitment. In this video, I explain why it works, where founders break it, and how to think about it correctly — without tactics or templates.

If you want to see real examples of how these Money Maps are built — modeled plays reconstructed from first principles for real businesses — that’s what we do inside the AI Money Maps Skool.

👉 Join here: https://www.aimoneymaps.com

For deeper clarity on how this applies to your business specifically, there’s also a private conversation option available inside.

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