Скачать или смотреть Essential Email Marketing Tips for Your Business

Email Marketing Tips for Your Business

1. Try market segmentation.
Unlike billboards (because you have no control over who drives on the freeway), email marketing hits its target every time. In fact, 99% of consumers check their email every day. Therefore, it’s the perfect medium for marketing segmentation. In other words, you can tailor your message for each target audience.

One common way to do this is by age group. Ivan Veta, SEO specialist at Scopic Software, found this to be a helpful method for his clients, as it allowed them to switch up their strategies according to generational marketing preferences.

2. Make it personable.
The more personalized an email, the less likely it is to get lost in an inbox of spam. There’s an easy way to make an email more personable – have it come from a person.

“One thing we saw an instant bump in open rates from was when we put the email coming from the owner’s name instead of the company name,” said Jeff Moriarty, who runs marketing and web development for Moriarty’s Gem Art.

As a side benefit, this helps differentiate your company as a small business.

“Customers appreciate not being hit by just sales emails and find the ones we send much more valuable than most other retailers,” Moriarty said.

Some email marketing software even allows senders to include the recipient’s name in the salutation. (This will depend on the level of friendliness you’re going for.)

3. Play with your subject lines.
Once you’ve got your campaign strategy down, focus on the subtleties of messaging. This starts with the first thing your customers will see: the subject line. If it doesn’t pique their curiosity among the other emails in their inbox, they’ll likely delete it.

If you want customers to open your emails, you need to play around with your subject lines and figure out what catches their attention. Try out different subject lines by asking questions or teasing content. Avoid potentially off-putting words, like “donate,” which can reduce your open rate by 50% or more.

4. Name benefits, not features.
To create an attractive subject, Ryan Gould, vice president of strategy and marketing services at Elevation Marketing, advises getting personal with customers by being upfront about who you are and what you can do for them.

“Customers really don’t care about what your email is offering – they just want to know how it’s going to benefit them,” he said. “If that is coming across clearly in the subject line and it’s paired with a sense of urgency, such as a time limit, odds are they will want to read more. Using questions … and mentioning current – and relevant – events are also excellent ways to pique readers’ curiosity.”

5. Be concise.
Don’t complicate your emails. Say exactly what you want to say in a way that will interest readers. You don’t have to type paragraphs of content that no one will read. Think of a press release, not a research paper.

“Instead of including several long articles that will take readers a long time to scroll through, keep it brief and include a link to your blog, where they can read more,” said Emily Sidley, communications and outreach unit supervisor for the Washington State Department of Ecology. “This is especially important because the majority of consumers check email on their phones. If the email is too long, they won’t spend time scrolling through on their tiny handheld screen.”

https://bit.ly/email-marketing-tools2022

https://bit.ly/video-marketing-youtub...

https://bit.ly/email-marketing-strate...

https://bit.ly/3-best-email-marketing...