Скачать или смотреть Trade show follow-up email at scale

If you just finished a trade show and have a list of leads that you need to follow up with... You don't have to rely on the data you have.

In this example campaign we increased reply rate by 172% from 2% to 27% by taking a programmatic approach to enriching and segmenting the list.

We specifically use Clay to access LinkedIn, Google, and other data to find out about the company's size, job openings, and other traits.

We needed to have a domain and email address ready to send -- and a team standing by ready to handle the replies.

We also evaluate the specific copywriting we used for the email itself. We didn't use any templates to write this trade show follow up. Instead, we did some copywriting and relied heavily on the data for our best-fit ICP prospects on the list.

Then we compared the two sequences and got much better results.

What would you change about this approach?

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Intro CRM is a sales agency. We offer cold outreach, lead qualification, appointment setting, and CRM help.

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