Скачать или смотреть 58. How I learned to master complex B2B sales meetings as an inexperienced startup founder

When I started as a founder, I struggled with sales meetings.
My scientific instincts worked against me. I often wanted to prove that I was right and argue my way to a sale. Fortunately, between fantastic coaching and excruciating failures, I eventually turned sales meetings into a personal strength.
I want to share some of my key learnings with you so you can avoid the whole "pain and suffering" part of the process.

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0:00 Start
1:25 Be a partner not a vendor
2:16 What you need to learn in the meeting
6:52 Talk about the whole context around your solution
9:02 Better solutions don't always win
10:24 Don't challenge your customer's truth
14:14 The Socratic Method