Скачать или смотреть Stop Pricing by Market Value—Start Pricing to Sell

In a shifting market, relying on past market value is a losing game. Real estate agents need to price homes based on what’s sellable today—not what sold last month.

In this short clip, I break down a key mindset shift from the book SHIFT by Gary Keller:
👉 “Your goal is to get the maximum price in this market, not the maximum price possible.”

📌 Learn how to talk to your sellers about:

Why comps are lagging indicators

The risk of waiting for a “better” market

How to define a sellable price in real time

This is the script and strategy you need when sellers want to price for a fantasy, not the facts.

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