Скачать или смотреть Revenue-first SEO with Sam Dunning: High-intent keywords & the future of AI search

In this episode, we dive deep into the world of revenue-focused SEO with Sam Dunning, founder of Breaking B2B, a company that helps B2B SaaS teams drive qualified pipeline through organic search—not just vanity traffic. With over a decade of experience in web agencies before niching down to B2B SEO, Sam brings a refreshingly practical approach to content that actually converts.

Throughout our conversation, Sam reveals his "money keywords" strategy for identifying high-intent search terms that prospects use when they're ready to buy, his systematic approach to building competitor comparison pages that build trust rather than just bash the competition, and how he helps clients create content moats around their category. He also shares valuable insights on the evolving landscape of AI search and why most B2B companies are still sleeping on the fundamentals of customer research-driven content.

Sam's frameworks are particularly valuable for understanding the shift from traditional top-funnel SEO to bottom-funnel, high-intent keywords where prospects are actively evaluating solutions. His three-column keyword research approach (offer + industry + competitors) creates long-tail opportunities that are less competitive but highly qualified. Additionally, his "blow out the water" content strategy provides a systematic method for creating content that doesn't just rank, but actually converts prospects into customers.

Whether you're a marketing leader trying to prove SEO ROI, a founder looking to build predictable organic pipeline, or a content strategist wanting to move beyond vanity metrics, this episode delivers actionable frameworks you can implement immediately!

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🧑🏼‍💻 SaaS or ecommerce? Let's get your website to sell more – https://conversionalchemy.net/

00:00 Introduction and Sam's "Revenue Not Vanity" Value Proposition
03:00 Sam's Journey from Web Agencies to B2B SEO Specialist
06:00 Why Traditional SEO Traffic Doesn't Convert
09:00 The Money Keywords Framework: Offer + Industry + Competitors
15:00 Finding Long-Tail Opportunities in Competitive Markets
18:00 Sam's Content Creation Process and Research Methods
24:00 Building Competitor Comparison Pages That Build Trust
30:00 The "Blow Out the Water" Content Strategy
36:00 Technical SEO vs. Content: Where to Focus Your Energy
40:00 SEO in the Age of AI: Is Google Dead?
44:00 Sam's London Street Experiment: "Has AI Killed Google?"
46:00 Where Sam Goes to Learn and Grow

Get the full show notes here → https://christophersilvestri.com/podc...