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We’re Leda & Arthur, founders of Woof & Wonder, a joyful brand for dogs & their humans. We created W&W in 2019 with zero business experience and a few hand-sewn bandanas and have grown into a 6-figure brand with products sold in 300+ boutiques across the world. I recently ditched hustle culture due to burnout and now embrace a cozy solo entrepreneur lifestyle.

I'm always working on designing unique, cute, and practical dog accessories for modern dog owners who love a bit of the unexpected. Join us as we navigate the ups and downs of running this little business. From designing adorable dog gear to brainstorming new product ideas and just having a blast with Arthur, I'm so glad to have you here. : )

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