Mastering Pricing and Packaging Strategies for B2B SaaS - Tjitte Joosten | Co-Founder RevFixr

In this episode of 'Winning with Insights,' host Mike welcomes Tjitte, co-founder of RevFixr and a pricing and packaging expert.

They dive into Tjitte's extensive background in SaaS, including his early career at the Harvard Innovation Lab and his journey through various software companies.

Tjitte shares his insights on his expertise in value-based pricing, and the significance of understanding the jobs-to-be-done framework. Learn how companies can optimize their pricing models, avoid leaving money on the table, and strategically approach churn management.

Stay tuned to discover the latest trends in B2B SaaS pricing and how to build a robust pricing and packaging strategy.

00:00 Introduction and Guest Introduction
00:36 Tjitte's Professional Journey
02:54 Founding RevFixr: The Genesis
04:54 Challenges in Pricing Models
09:32 Value-Based Pricing Explained
14:38 Initial Client Conversations
23:23 Jobs to Be Done Framework
27:57 Diving Deeper into Job-to-Be-Done Framework
27:59 Understanding Wallet Owners and Revenue Growth
28:40 HubSpot Example: Expanding Value Across Departments
29:31 Building a Pricing Model Based on Job-to-Be-Done
31:37 Customer Segmentation and Its Importance
33:07 Addressing Common Misconceptions in Pricing
37:20 Healthy Churn and Pricing Optimization
46:06 Future Trends in B2B SaaS Pricing
51:54 Advice for Young Entrepreneurs
55:13 What's Next for RevFixr?

Find Tjitte at   / tjittejoosten  
RevFixr at https://revfixr.com/