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Contagious Why things catch on Audio-book Natural Reading

This audio book is perfect for anyone who wants to learn more about how to spread ideas, increase brand awareness, or grow their revenue from customers. In it, marketing professor Jonah Berger explains what makes certain ideas, products, and stories popular. He explains 6 principles that contribute to virality: social currency, triggers, emotion, practical value, public, and stories.


00:00 Start
00:02 Introduction
33:03 Principle 1
33:43 Principle 2
34:20 Principle 3
34:56 Principle 4
35:31 Principle 5
36:03 Principle 6




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